SEARCH ENGINE OPTIMISATION & DIGITAL MARKETING CAMPAIGNS

You could have the best website in the world, but if it can't be easily found on a search engine, then it's never going to succeed. Chat to us and book a FREE SEO REVIEW of your website, it's free with absolutely no obligation.

SOME BASIC POINTS TO CONSIDER

1. Content is king

If your pages are just a string of disjointed clunky keyword phrases you will drive away any visitors your site receives. We always wirte for humans, not search bots. Your content will not be read or shared and any superficial search engine results you initially achieve will be short lived. There is no substitute for high-quality, well-written, useful information.

2. Choosing the right keywords

Choosing the right keywords can be painless or extremely tricky depending upon the scenario. You need to avoid the generic ones since it is going to be extremely difficult to optimise for them. Try to pick keywords that are just as specific as they need to be. For example if you are a freelancer based in Melbourne, your optimal keywords would be freelancer Melbourne or web development services Melbourne. Going for the generic freelancer or web development keywords isn’t going to do you any good.

3. Links matter

When creating links, we stay away from the generic read me text or click here. It’s not very SEO friendly. Try to include a part of the child link’s title to the anchor text itself. This is not as hard as it sounds. For example, instead of using read more, use read more about seo. It doesn’t take that much time to change but yields a lot of SEO benefits. While linking to pages on your site, we make the anchor text as focused as possible. Portfolio is a better candidate than What I’ve Done. The latter sounds more catchy but the former represents better SEO.

4. Social media

Whether you like it, love it, or hate it, social media has become a major player in the world of SEO so make sure you upload your content to at least one social media plarform.

Lead generation, status, referrals, recognition are just some of the dividends you'll reap if you participate in the conversation!

Remember the golden rule of social media: give 80‰ away freely for every 20‰ of shameless self-promotion.

Mode Nine don't make wild promises but we do ensure your site is search engine friendly and can advise you on cost effective ways of driving targeted traffic to your site. Talk to us on 0800 014 8602 or email info@modeninecreative.co.uk if you'd like to find out more about how our SEO services can drive targeted traffic to your site.

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